Titan’s Wearables Business to Enter Good Rings And Weighing Scales Phase
Titan’s sensible wearables business which is devoted to smart tech products under the Fastrack and Titan brands inside Titan Firm Limited, is ready to broaden its current product offerings in the smartwatch and Really Wireless (TWS) classes. It is also venturing into new product categories, together with the introduction of sensible rings and good weighing scales, in accordance with a top company government. Speaking to businessline, Raja Neravati, Chief Product & Know-how Officer, Wearables Titan Company Ltd., elaborated on the strategic shift towards the well being-tech section, citing the extensive opportunities it presents. "We have been engaged on health tech for the previous two years and count on to launch at the very least one product within the smart ring class this yr. Regardless of being a comparatively current entrant into the phase, the corporate amassed a topline of Rs. 500 crore from the smart wearables phase in FY2023. A staggering 95 per cent of this revenue was generated from their smartwatches, with the remaining 5 per cent stemming from TWS merchandise.
Moreover, as a part of its aggressive product expansion strategy for the continued 12 months, it has scheduled six to seven product launches within the audio class and plans to release 25 to 30 products in the smartwatch category. Last 12 months, it unveiled 16 new merchandise. The corporate operates below two distinct brands: Fastrack, catering to entry-degree value factors starting from 2K to 7K, and Titan, focusing on the premium market with price points spanning from Rs.
Titan’s sensible wearables business which is devoted to smart tech products under the Fastrack and Titan brands inside Titan Firm Limited, is ready to broaden its current product offerings in the smartwatch and Really Wireless (TWS) classes. It is also venturing into new product categories, together with the introduction of sensible rings and good weighing scales, in accordance with a top company government. Speaking to businessline, Raja Neravati, Chief Product & Know-how Officer, Wearables Titan Company Ltd., elaborated on the strategic shift towards the well being-tech section, citing the extensive opportunities it presents. "We have been engaged on health tech for the previous two years and count on to launch at the very least one product within the smart ring class this yr. Regardless of being a comparatively current entrant into the phase, the corporate amassed a topline of Rs. 500 crore from the smart wearables phase in FY2023. A staggering 95 per cent of this revenue was generated from their smartwatches, with the remaining 5 per cent stemming from TWS merchandise.
Moreover, as a part of its aggressive product expansion strategy for the continued 12 months, it has scheduled six to seven product launches within the audio class and plans to release 25 to 30 products in the smartwatch category. Last 12 months, it unveiled 16 new merchandise. The corporate operates below two distinct brands: Fastrack, catering to entry-degree value factors starting from 2K to 7K, and Titan, focusing on the premium market with price points spanning from Rs.